Here is an excerpt from the i-D interview...
JCH: I still feel as excited as when when I first walked through the doors of St. Martins. I don't feel like I've created my greatest work yet. It seemed natural to take this step with Charlie who has been a confidant and collaborator for some time. I have a great deal of respect for Charlie's discipline and focus. His input isn't always that of the young avant garde experimentalist. He is often conservative and pensive and approaches things from a classical standpoint. So it isn't predetermined that I stand for tradition and he the innovation. We believe that no other brand can capture the duality of English Sartorialism and British Anarchy, and celebrate the beauty of high art and street culture simultaneously. We aim to offer a new and considered vision of English style in the 21st Century.
The duality of the brand reflects Joe's design history which has seen him creating stage clothes for bands like Clash to dressing the highest members of the British establishment whilst at Gieves & Hawkes.



Within their first show they combine the urbane qualities of Edward VIII, the first modern day English sartorialist, with the contemporary sportswear of London's street culture. The sense of duality is continued with a simultaneous emphasis on lightness and substance. Technical fabrics are fused with formal wear, sporting items formalised through the use of fine silk dog tooth jersey fabric, whilst contemporary twists underplay suits.
One of the main concepts behind the house is celebrating "Made in Japan, designed in London", with the British spirit clearing running through the clothes. The majority of the products are made in Japan (we often say that the Japanese do most things better) with a smaller part of the collection made by craftsmen in the UK and Italy. Shoes are bench made in Northampton, hand made silk ties are woken in Italy; printed silk scarves come from Italy and hand knitted pieces from Scotland. The focus is on creativity, attention to detail and craftsmanship, I wish every brand focused on the same ideals.
I am fascinated by the father and son element to this brand and can't help but think that I wish that my father was a leading designer. This is certainly a brand to keep an eye on. The label is currently only being stocked in Dover St Market in London and a few places in Japan.


The classic - shirt worn with (slightly faded) denim jeans (image courtesy of
Plaid shirt used as layering - very subtle plaid here, even with the stripes though it works! (image
Plaid Shirt with matching hat (the shot doesn't do it justice really, it actually looked pretty damn cool) - NB - I love the style of the guy on the left. (Image courtesy of
Dressing up in Plaid - I love the hair here and red socks - not a fan of the trousers (they give him the appearance of sporting child bearing hips).
Sigh. And then this afternoon I was watching the extra features on the Science of Sleep DVD and admiring Michel Gondry's rather adorable jacket. I googled him and began to suspect that Michel may share our love...





