Showroom Next Door For AW11

For the last three seasons my London Fashion Week has begun with an elongated visit to the ever fruitful, Touba Distrubution curated, Showroom Next Door. Why should AW11 be any different? So, before I was seduced by the charms of b Store's reimagined, My Own Private Idaho inspired functional menswear whilst nodding along to the sounds of Blood Music (more on that later), I explored the latest Showroom. Spread over two floors on Grosvenor Street, the space has once again became my dream walk-in wardrobe. 

The Showroom space exemplifies everything that I find exciting about menswear design in London; namely it's diversity and constant sense of sartorial evolution and revolution. This season is is no different. In fact, I'm pleased to say that it has managed to improve and grow further. Fode, Yuko and Trevor strive to showcase a diverse collection of international designers but above all seek to provide a platform for both established and exciting new British talents. The AW11 lineup reflect their hard work and passion. Casely-Hayford, Mr Hare, Mohsin Ali, Armando Cabral, H by Harris, Chauncey, Hannah Martin and Bunney read like a who's who of men's fashion. These are undoubtedly exciting times for menswear and I'm so pleased that there are platforms like the Showroom Next Door that help to showcase the obvious and abundant talent that call this capital of ours its home. Over the course of the coming week, whenever I have a spare moment, I will locate myself in these inspiring surroundings and speak with each of the designers in turn for more in depth posting. However, whilst the initial excitement bounces around inside of my enthused brain, I have to share my initial thoughts on the highlights of the season...

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Chauncey

Chauncey is a Brussels-based menswear label and combines the talents of designer Nathalie Bouhana and her photographer partner David Sdika. It is a relatively recent discovery for this blogger but it is a label that I've been hearing an awful lot of good things about so it is great to finally be able to marvel at it in person. Having previously designed knitwear for Hermès, Salvatore Ferragamo and Anne Valérie Hash, Nathalie certainly has an eye for luxury knits. Creative, minimalist but exclusive, Chauncey prides itself on European craftsmanship. Aside from the rich colour palette there is no eccentricity, just quality and modern design. Extreme precision and the highest quality yarns and manufacturers. An "elegant gentleman traveler" look with a slice of Belgian surrealism. These are knits that your skin longs to touch.

Unsurprisingly, I'm particularly fond of the polka dot number in grey.

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H by Harris

The H by Harris label heralds the new school in desirable contemporary accessories. Harris designs aptly uses the term 'luxury fatigues' to define his unique style. Regular readers will recall that the debut H by Harris collection comprised itself of two lines, the Q hand quilted nappa leather and the SH wax hide leather collection. Both left me wanting to sell an organ or turn to a life of crime just to have one hanging off his arm. Since then, Harris has slowly but surely added new styles to covet.

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Hannah Martin

With a prestigious Central St Martins design education and a handful of awards behind her, it should come as no surprise that Hannah Martin is shaking up the world of luxury jewellery as we know it. Her luxurious and decadent collections are described as ‘jewellery for men, that girlfriends will steal’ and if I had a piece in my possession I would certainly sleep with one eye open from fear of Susie pilfering it. The look is elegant yet decidedly rock n’ roll. Each time I see her well crafted designs I am utterly blown away. Every collection has a strong narrative and I cannot wait to speak with Hannah to hear all about the character behind the latest offering.

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Bunney

Andrew Bunney longed to create objects that look like something one may be used to yet recast in a new light with precious metals, becoming new, yet at the same time, familiar. Ultimately, Bunney was drawn to the idea of coming up with something everybody or anybody could wear...even nervous individuals like myself. For the last few seasons, he has been quietly navigating an elegant and refined men's jewellery offering that have grabbed my attention and left me experimenting. The Bunney offering has evolved from a single item - a large size silver pyramid stud which came in a set of three to something of a magpie's haven. For the latest season, the fruits of his search to create series of padlocks can finally be enjoyed. Inspired by the practice of Love Padlocking in Paris and beyond, Bunney sought the last bastions of British craftsmen to create his precious padlocks.  

A beautifully crafted lucky rabbit's foot. The ideal way to mark the year of the rabbit.

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Mr Hare

Oh Mr. Hare, how much we love you and your creations. The brand has been close to our hearts the moment we heard that our favourite shoeist was creating something out of his obsession. Since then, the brand has deservedly gone from strength to strength. His fine leather creations can now be found across the world in an expanding selection of much loved retail outlets, from Selfridges to Colette to Beams. In his continued quest to dominant the world of shoes, Mr Hare has unveiled his latest collection and there might be a few surprises. Given our affection to the brand, I will merely tease with a few looks before going in to great detail with the man himself very soon.

Beautiful boots, subtle branding (check out the four hares and a swan) and even a Vibram sole. Stunning stuff from our favourite shoeist.

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Casely-Hayford

Now in its sixth season Casely-Hayford is undeniably forging a new handwriting of modern English style and here they serve up a huge collection. The father and son design duo have created a signature style of relaxed masculine proportions and exquisite tailoring, all the while fused with an injection of the raw energy of London's dynamic culture that constantly inspires them. With each season, the design duo begin with the desire to capture, play and experiment with the duality of English Sartorialism and British Anarchy. In creating a new collection their driving motivation is to capture the feelings of an ever-changing environment and to communicate society's natural inclination to move forward. The clothes start from a traditional stand point, but rather than being nostalgic and whimsical, they choose to reflect the spirit of twenty first century gentleman - a character conscious of many reference points yet someone who chooses to distill his style into a concise statement. Things have moved on since the days of the Duke of Windsor, and although he is a great inspiration and a foundation for the brand, the modern sartorialist has a different appetite. Their requirements, desires, and practical needs are frequently drawn towards a synergy between the formal and athletic. For this collection, the duo include the requirement and need of protection and comfort against the elements. This sartorial cocktail runs throughout the outerwear, tailoring and accessories. There is always a narrative at the core of what they do, connecting each collection to the last and making foundations for the next. 

As always, the collection is designed in London and made in Japan. Fine English fabrics are combined with the signature House cut and Japanese artisan construction to create a unique design statement and commitment to enduring quality.

The fabric combination are always a delight. Each item is full of details. I could literally spend hours closely examining the contents of each rail.

With a collection taking up over three rails of Showroom space, Casely-Hayford now offer the complete wardrobe. But that is not enough. Now, we have some exciting news to share. The design duo are launching their first luxury sneaker for AW11. The house have created a new streamlined Hi silhouette on a unique last with a modern minimal aesthetic. The sneakers have been designed to compliment the relaxed masculine proportions of fine tailoring and jersey suiting that the brand has become renowned for. Premium grained leather and fine quality suede trim dominate the upper, set on a sole crafted from a unique vulcanised rubber that will undoubtedly become a defining feature of the signature Casely-Hayford Hanbury sneaker. These will be available in select stores from July 2011 but here's a sneak peek...

The Hanbury will no doubt cause a flutter or two.

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The Showroom Next Door is an inviting and vibrant place where fashion, art and craftsmanship collide and can be appreciated side by side. If you are in town and have a spare moment, please do drop in. However, do not despair if you can't it in yourself, over the course of the next week I will be enthusing over the highlights in detail. In the meantime, I'm off to bed and long to wake up with the Showroom as my wardrobe.

The BoF and Bill Amberg Project

Today, Bill Amberg Accessories Ltd. and The Business of Fashion announce the launch of the Calgary, a co-designed, co-conceived design project and crowdsourcing experiment which will help better understand and spark conversation about how the collective wisdom of crowds could shape fashion businesses, big and small, in years to come.

The BoF's Imran Amed, like us, is a long time fan of Bill Amberg's much coveted leather products and this project is a welcome union of their two areas of expertise. As you should all know, from their studio in North West London, Bill Amberg create stunning bags to travel, work and enjoy for a lifetime. Each and every one of Bill’s bags are unique, practical and most importantly beautiful. Similarly, the Business of Fashion should need no introduction. Since the inception of this indispensable site in 2007, Imran Imran has emerged as one of the leading thinkers on the profound changes that digital media are having on the fashion industry. Rather than a straight forward design collaboration, this project positions itself as an opportunity to learn about the creative and development process of high-end leather goods production and is more an an impromptu experiment with crowdsourcing, which is currently such a hot topic in the fashion business. The landscape of fashion communication and commerce continues to evolve radically and crowdscourcing is just one development (as discussed by the FT last weekend) and this project is keen to explore the potential benefits.

The full Calgary spectrum

Aside from the intriguing crowdsourcing angle, the project of course involves the creation of a heart racingly good accessory. With the Calgary, the world's of Bill Amberg and The Business of Fashion collide and the result is a stunning range of unisex tote style bags, a balance of function. Named after Imran's hometown, the bags were designed and created at The Bill Amberg Studios in London, each one hand made by a Bill Amberg leather craftsman. Stylish and elegant on the outside, functional on the inside. The bag is designed to fit the lifestyle of the busy, modern gentleman or gentlewoman. The bag is entirely padded with neoprene to protect technology, and includes specially designed pockets for iPads, Blackberries, and iPhones. Perfect for fashion week...

The BoF's very own Imran Amed road testing his Calgary in New York. 

Shot by Susie. 

It has been more than a year in the making and Imran has met with Bill several times over the past twelve months to fine tune what was originally intended to be a small project, but has organically grown into something more interesting, substantial, and very BoF. Here we talk to Imran to learn more about the project and take a closer look at the range...

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SS: You, like us, have been a huge fan of Bill Amberg leather products but how did your admiration evolve in to a co-designed range?

Imran Amed: I first met Bill at Pitti Uomo one year ago. When a CNN journalist called me later that same day to chat about luxury brands best suited to the post-recessionary environment in 2010, Bill Amberg was top of mind. After I filmed an interview clip in his store, Bill asked if I might like to work on a bag with him. The collaboration grew from there.

SS: Named after your hometown, the Calgary range is is a unisex tote bag that balances fashion and function effortlessly. Could you talk us through the collaborative dynamic of the project, including your working relationship with Bill and his team.

Imran Amed: Bill and I first started discussing ideas for the bag over a year ago. I have met with Bill and his team team regularly over the past twelve months, at first to discuss ideas for the bag, to watch as the first prototype was built, to provide feedback on the prototype and then to discuss the launch strategy. We have learned a lot from each other from out various vantage points and areas of expertise, Bill with design and craftsmanship and BoF with our understanding of digital media.

Calgary Black (limited edition)

SS: The range has the demands and requirements of modern life at it's design heart. What are the key design elements?

Imran Amed: There are special pockets for all sorts of technology and the bag is entirely padded with neoprene for additional protection. There is also a removable shoulder strap, which is functional as well as being a nice design detail.

SS: Now, I spotted you road testing the bag at NYFW, how is it coping with the assault of relentless shows and presentations?

Imran Amed: Really well! I am always carting around so much with me during fashion week, and now everything has its rightful place.

Calgary Tan Nubuck (limited edition)

SS: The launch incorporates an intriguing and exciting experimental element, crowdsourcing. Three other versions will be created based on data provided by the users of BoF over a period of three weeks. Could you talk us through the logistics and mechanics?

Imran Amed: Originally we planned to do only one version of the bag, but Bill really liked the silhouette of the bag and saw potential to do it in several materials and colours. Six of these will be limited edition bags, available for sale right away and for three other bags we are seeking feedback to help us decide which versions to produce, in which quantities. We will share the results and lessons learned with BoF readers.

Calgary Tan Woven (limited edition)

SS: The crowdsourcing element is an experiment that develops the role of the consumer, here they are active participants in production. Despite the relationship between digital media and fashion being in its infancy, you have long been one of the leading thinkers on the profound changes that have already taken place. Is this the future of retail?

Imran Amed: I'm not sure I would say it is the definitive future, and not all consumers want to get involved in providing feedback, preferring instead to take a strong lead from designers, but there are evidently others who enjoy participating in the creative process.

SS: Now, you started the BoF back in 2007 and have since gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 150 countries. What's next? How would you like to see this indispensable site evolve?

Imran Amed: We'd like to continue sparking and catalysing conversations in fashion boardrooms, classrooms and studios around the world about the opportunities and risks afforded to us by new new digital tools and business models. This little impromptu crowdsourcing experiment is just one example of that.

Calgary Black Ponyskin (limited edition)

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The launch of the Calgary is accompanied by an interactive video created by CraneTV, showing how the bag was designed and created. Furthermore, the video employs hotspotting technology enabling consumers to 'click-to-buy'/'click-to-vote'...

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As discussed above, for three of the (non limited-edition) bags, the project involves a crowdsourcing survey. The survey will determine which bags are most popular and which ones should be produced, and in what quantities. For those of you who would like to be involved, Imran Amed has created a customised survey link. Use your power wisely.

Made in England on Channel 4

Michael Stoll and James Eden outside Cooper and Strollbrand.

A still from Channel 4's Made in England documentary. 

In recent seasons commentators and brands alike have taken a keen interest in how and where their clothes are made. There have been numerous labels launched on the 'Made in the...' wave of public intrigue and enthusiasm and I for one, welcome it. One of the most intriguing launches of the past twelve months was Private White V.C which we introduced to you all back in October. Now, you should remember from my previous post that the label comes from the very heart of Cooper and Stollbrand, the largest independent clothing manufacturer in the UK. This week, Channel 4's critically acclaimed First Cut strand always showcases the best in bold, bright and original documentaries by up-and-coming filmmakers turns its attention to clothing manufacturing in England and visits the renowned factory. To whet your appetite we are pleased to share a little more information about the documentary and include a selection of film still and factory shots.

To this day they sculpt and cut all their patterns by hand and still use exactly the same traditional techniques that were used in the 1960s and 1970s to cut, make and finish all of their garments.
A still from Channel 4's Made in England documentary.

Directed by Satnam Authi, Made In England, will doubt provide a unique insight into the clothing factory business in Salford. The documentary, to be aired on Friday at 7.30pm will provide a unique insight into the Salford based clothing factory business. Authi's visits Cooper and Stollbrand during the busy run-up to Christmas. Made in England takes an intimate look at the factory floor through the eyes of football-mad Jean and perfectionist Dot, who provide a vital link between management and the machinists as the business works towards completing orders in time for the festive rush.

A selection of the one hundred plus workforce in action.

A still from Channel 4's Made in England documentary.

There was a time when Lancashire was at the heart of the world’s outerwear industry. Now, the factory is one of the last bastions of the clothing manufacturing industry in the UK. Private White V.C serves as a reminder that they have and hopefully will always continue to make fantastic, market leading garments using the finest British materials and craftsmen. Cooper and Stollbrand has been producing, developing and designing for over seventy years from their factory in Salford. The company boasts a team of close to one hundred staff where they hand craft all of their patterns and manufacture their garments to be sold across the globe. The factory was taken over just over three years ago when James Eden left his lucrative job in the City to buy a stake in the business which was originally founded by his Great Grandfather, and World War One Victoria Cross winner, Jack White. Since taking over, Eden has dragged the factory out of the doldrums and into the twenty first century, developing a business that produces garments for high street retailers, premium designers and the factory's own label called Private White V.C. in celebration of both the war heroics and the garment making legacy left by his Great Grandfather on the region. 

The cutting room.

Now, I know that I will enjoy this documentary. One of my own personal highlights of blogging has been the opportunity to visit different workshops around the country to learn what can be made and the possibilities that still exist. Earlier this year I watched a pair of Dr Martens pass through the conveyor belt of skilled craftsmen at their Wollaston factory from moulding to the application of the Air Sole. Another post involved a trip up to the Cheaney factory in Desborough. For me, Cheaney represent the height of English Bench Made shoe making. It takes eight weeks to make a pair of Cheaney shoes, it involves around one hundred and sixty hand operations, from cutting the leather through to finishing, combining the best of contemporary design with superb quality. 

One of the machines in the factory.

It is always an absolute pleasure observing craftsmen at work. Long may these traditions continue and be supported. There should be a universal desire to make everything as well as possible. We should approach 'Made In England' knowing that there is a long history and tradition of producing certain products extremely well, for example jewellery, textiles, tailoring and shoes. Of course British manufacturing is much, much, smaller than in years gone by, there are always difficulties and some traditions or techniques have unfortunately disappeared. Of course it would be easier to produce things more quickly in other countries, but sometimes it is about establishing relationships too and keeping traditions alive where possible.

The pattern for one of the label's jackets.

Made in England airs on Channel 4 at 7.30pm on Friday 18th February and will be available on 4OD soon after.

Sunspel blows out one hundred and fifty candles

Sunspel have spent the last one hundred and fifty years perfecting the art of timeless clothing. This national institution has been making the finest English underwear and t-shirts since 1860. All of Sunspel's clothes are handmade resulting in wardrobe staples that feel deeply luxurious yet have an understated elegance and sophistication. Throughout their history they have experimented with new styles, fabric structures, knitting techniques and have collaborated with the likes of Paul Smith, Margaret Howell, Thom Browne and Kris Van Assche to name but a few. With the appointment of JW Anderson at the creative helm and the opening of their first stand alone store on Redchurch Street, 2010 has undoubtedly been a great year.  

To help them blow out one hundred and fifty candles, they have invited several leading lights from the world of design to dig deep into their archives and offer a fresh interpretation of a few of their much loved staples. Jean Touitou, the creative brains behind A.P.C has designed a classic boxer using the silhouette of a short released by Sunspel in 1940 while the fabric is taken from excess material from an A.P.C. shirt.  Much loved Aussie skincare brand Aesop’s Dennis Paphitis have created a covetable pair of pyjamas. Local esteemed tailor Timothy Everest has resurrected the short-sleeved polos that Sean Connery wore in the sixties whilst playing 007. Derek Harris, of Lewis Leather presents a thicker than average cotton tee, designed to be worn under, you guessed it, motorcycle leathers...

A.P.C  designed classic boxer using the silhouette of a short released by Sunspel in 1940 whilst the fabric is taken from excess material from an A.P.C. shirt.

Timothy Everest has resurrected the short-sleeved polo.

Aesop’s Dennis Paphitis have created a covetable pair of pyjamas.

Lewis Leather presents a thicker than average cotton tee.

All in all this is celebratory capsule collection that I'll happily raise my glass to for now and hopefully get my hands on at the end of the year. Here's to Sunspel.

BoF and Nick Knight Livestream

Tomorrow is a day of talk.  As part of Liberty's shoe weekend, I am hosting the Q&A session with Mr Hare in the men’s shoe department between 5pm and 7pm (please do come down if you can and keep me company. Around the same time, inside London's Hospital Club, Imran Amed of The Business of Fashion will sit down for an in-depth interview with Nick Knight. This will be the third in their series of Fashion Pioneers speaking to a small, select live studio audience in London and livestreamed to thousands of people around the world. This groundbreaking series features innovators at the heart of the constantly evolving, ever fascinating and all consuming fashion industry and gives the audience a rare opportunity to understand fashion from a behind-the-scenes, professional point of view.

There are few individuals who have participated in fashion's digital revolution with the same passion and foresight as Nick Knight. With Amed's knowledgeable direction, Nick Knight will discuss the evolution of fashion image creation in the digital age and reflect on ten years of the groundbreaking website, SHOWstudio.com. Not only has Nick Knight created some of the most memorable fashion images of our time but his use of the internet has been truly groundbreaking. There is no doubt that Knight is a true fashion pioneer and I for one am keen to hear his thoughts on where he sees fashion communication moving forward now that we are well in to the digital revolution and to hear what he has learned from his experience with SHOWstudio.

We invite you all to tune in. And while you are watching, please send questions for Nick Knight to the @_BoF_ Twitter account using the hashtag #BoFLive

LCF and Diaghilev's Ballet Russes (Part Two)

To coincide with the major retrospective at the V&A and the centenary of the Ballets Russes, London College of Fashion and English National Ballet have spent the past year working together on a unique project which examines the Ballet Russes and the incredible legacy of artistic director Diaghilev on dance, art and, of course, fashion. To mark the culmination of this exciting collaboration we decided to talk to Rob Phillips, the Creative Director of the School of Fashion Design and Technology to learn more about the project. In the first part below we set the scene and learn how the project evolved over the course of the year. Here, we learn about the creative and design processes displayed by the students throughout the course of this very special project.

Tailored trousers and jersey drape T-shirt by Deema Abi-Chahine

SS: The project began in 2009 with LCF students having the chance to explore the Ballets Russes through English National Ballet’s performances, rehearsals, set design and importantly, giving students a unique insight into costume design for dance. I'm really intrigued to hear more about the creative processes that the students explored and demonstrated. Could you talk us through some of the processes displayed?

Rob Phillips: The project gave the students amazing opportunities to explore the rich heritage of English National Ballet. The students were given access to Marden in Kent where ENB have their storage facility of costumes and sets. It is a treasure trove of all the performances past and present that ENB have been involved with. We were lucky enough to be given a guided by Head of Costume Wizzy Shawyer. Marden is also where new costumes and sets are made so it really was an unique visit.

Students also visited the rehearsals at the ENB studios in London Kensington where they were preparing for the Ballet Russes season in June 2009 at Sadlers Wells. Some of the students that went along sketched and recorded what they saw.

Fleur Derbyshire-Fox Director of Learning at the ENB gave the students a lecture about the history of Ballet Russes and the ENB which helped the students start to put into context what they were seeing. It also provided them with inspiration for what the ENB was all about. During June 2009 students were able to see performances at Sadlers Wells – for some of them this was the first time they had seen a ballet performance and was a great inspiration for them. So the students really had many experiences to draw upon when they set out on their design process whether this was through drawing or watching and listening to what was around them.

Despite the fact that it was a very creative brief – it was important the outcome was relevant to fashion. One particular menswear student was very inspired by the set, colours and lights and how all of this goes in motion with the movement of the ballet dancers - so her garment was designed to have movement in it, rather than a garment that can be danced in – in fact although the garment looks as though there is movement in it is actually quite restrictive!

The whole process for students is to create and negotiate their own path to answer the brief. The process from there is all about the individual student and the world they create from their own view point. The brief is there to give structure but the outcome is like a jigsaw, it can be played with and essentially it is all about the autonomy of each student and how they decide to interpret the brief.

Ivy printed multi-layered Vest and trousers by Tomi (Wai Yee Ho)

SS: Ultimately, the project has brought together three cultural powerhouses with spectacular results. Looking back over the finished designs and the project as a whole, how proud are you that the students have managed to the incredible legacy of Diaghilev’s Ballets Russes and the significant impact the company continues to have, not only on dance but also on art, design and fashion? I know this must be difficult but do you have any particular highlights?

Rob Phillips: The highlight for me has been watching how each student has developed their ideas. Through this process the students come to realise, that through people such as Diaghilev, elements such as fashion, art, costume, theatre ballet and dance all intermingle – they all affect each other and lend themselves to each other.

This project has opened up the mindset of the students that fashion is not just about wearing clothes and that in the design process other factors come into play – they have seen that fashion designing can be more fulfilling by using different approaches. They have become enriched when given an opportunity which isn’t just about producing designs which are for the everyday – this project showed them about creating an impact and pushing the imagination to be inspired by other practices, such as Diaghilev was. It is great that the students will now take this experience and new ways of working into their final collections – so watch this space!

Appliqué Cotton Top and shorts by Tristan Lahoz

Full Credit list for the shoot is as follows: Creative Director - Rob Phillips. Photography - Sean Michael. Assisted by - James Finnigan. Hair & Make Up -Dora Veronica Simson & Marina Kerecsanyi using M.A.C. Models - Jay, Abella and Jodie all at Nevs. Location - English National Ballet - Marden.

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The finished designs will be displayed at the V&A for one night during the landmark exhibition ‘Diaghilev and the Golden Age of the Ballets Russes, 1909-1929’. The display is part of a special evening entitled Ballets Russes Design Perspectives – which takes place at the V&A at 8pm on Friday 19 November and is free (hurray!) to the public.

LCF and Diaghilev's Ballet Russes (Part One)

To coincide with the major retrospective at the V&A and the centenary of the Ballets Russes, London College of Fashion and English National Ballet have spent the past year working together on a unique project which examines the Ballet Russes and the incredible legacy of artistic director Diaghilev on dance, art and, of course, fashion. Diaghilev imaginatively combined dance, music and art to create 'total theatre'. A consummate collaborator himself, he worked with Stravinsky, Chanel, Picasso, Matisse and Nijinsky, there's no doubt that Diaghilev would have approved of this celebratory collaboration.

The students have been able to immerse themselves in the fantasy and couture world of Diaghilev and let their imaginations and creativity take over. To showcase the results of this hugely successful collaboration, twenty five students have been asked to take their designs, including garments, footwear and accessories, into production. These finished designs will be displayed at the V&A for one night during the landmark exhibition ‘Diaghilev and the Golden Age of the Ballets Russes, 1909-1929’. The display is part of a special evening entitled Ballets Russes Design Perspectives – which takes place at the V&A at 8pm on Friday 19 November and is free (hurray!) to the public.

To mark the culmination of this exciting collaboration we decided to talk to Rob Phillips, the Creative Director of the School of Fashion Design and Technology to learn more about the project. Our chat is supplemented with an exclusive look at the students' work with a fantastic look book shot by photography Sean Michael on location at English National Ballet. As we have bombarded you with lengthy, text heavy posts in recent weeks we have decided to split our discussion in two. In the first part below we set the scene and learn how the project evolved over the course of the year...

Jacket, shirt and external front pocket trousers by Sungkyun Yuk

SS: You have spent the past year working closely with the English National Ballet on this wonderfully unique project which examines the Ballet Russes and the incredible legacy of Diaghilev on dance, art and of course fashion. How did the collaboration arise?

Rob: Phillips: The collaboration was formed over a year and half ago when the ENB first approached London College of Fashion through the Fashion Business Resource Studio (FBRS - regarded as a one stop shop for the fashion industry, sharing the creative, business and technical expertise of London College of Fashion with the fashion and lifestyle industries).

ENB essentially came to the table with the idea of the collaboration to partner on a project to celebrate the centenary of Diaghilev. They were keen to work with an educational body with fashion expertise, LCF as the country’s only college to specialise in fashion education, was a natural fit.

Exaggerated contour fit, jersey marl stirrup trousers By Mishaal Mansoor

SS: How did the project evolve throughout the year

Rob Phillips: The aim of the brief was to inspire students through the work of Diaghilev and the Ballet Russes and celebrate the centenary and create a project that fused dance and fashion. The brief was tailored by me to ensure the collections that were produced were not ballet costumes made to dance in – but garments that reflected the beauty, movement and excitement of a Ballet Russes performance.

The brief allowed the students the freedom and autonomy to be creative – a key component of a brief of this kind. The project began back in Autumn 2009, it was a complex process which involved multiple pathways and courses – it is one of the rare projects that was a real cross school collaboration, and involved designers, photographers and illustrators which really enriched the whole process. Initially over 150 students took part and submitted work before Christmas 2009. The final stage of the process was the difficult task of shortlisting – which was undertaken by LCF and ENB staff to decide on which students work would be taken forward for production.

In the true spirit of Diaghilev, we prepared the shortlisted students to present their work in a number of ways including: static exhibition, photoshoot, a live salon show and documentary film. This cross genre execution also echoed the cross course collaboration. The whole project was scheduled to finish with an event at the V&A which would showcase these various outputs.

Devore striped vest and trousers – by Ng Chun Bong Julio

SS: Rarely do students have the ability to immerse themselves in such an exciting world. What was the reaction of the students to the task?

Rob Phillips: The students were really inspired by the rich history of art, music and image that they had access to. The whole Diaghilev scene was so imaginative and ‘out there’, the students celebrated the fact they could just indulge themselves in their designs which were not about being worn or designed for the high street – this project was actually about designing something to honour Diaghilev rather than a practical, wearable garments.

Circle cut sleeve shirt and hook'n'eye shorts by Tomi (Wai Yee Hoo)

Full Credit list for the shoot is as follows: Creative Director - Rob Phillips. Photography - Sean Michael. Assisted by - James Finnigan. Hair & Make Up -Dora Veronica Simson & Marina Kerecsanyi using M.A.C. Models - Jay, Abella and Jodie all at Nevs. Location - English National Ballet - Marden.

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Please do come back later on today for the second part of our discussion where we hear about the creative and design processes displayed by the students throughout the course of this very special project.