Tuesday, August 21, 2007

Heidi Klum: New Face of Jordache

Heidi Klum, a Victoria's Secret model and TV host of the ever-popular Bravo series "Project Runway", will represent skinny jeans by Jordache.

The ads feature a topless Klum, shot from behind, holding equestrian gear while standing on the balcony overlooking Los Angeles at the Chateau Marmont.

With retro high-waisted jeans making a comeback but the denim market already awash with designer brands, using a famous face like Klum's will likely garner some attention for a brand like Jordache.




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