Purple Fashion: Purple Is The New Pink

This season, the purple color is so hot! Whether violet, soft lilac, lavender or deep plum, all shades are absolutely stylish.

The look works great worn from head to toe, or simply to add a burst of color through accessories.

Go all out in the colour stakes - head-to-toe purple is (for once) not a fashion crime.

Cheer up a gloomy day with a bit of sparkle in regal purple.

These gorgeous shoes (and funky wellies!) will have you skipping through the season, whatever the weather.

Eye-catching but oh-so-subtle, show you know your trends with just a flash of this season's hottest color.