On the high points...
All items by Edward Sexton AW08/09. To see more from The London Fashion Week Issue, click here.
On the funniest moments...
"Always on the way back from our shoots - we are all so wired and tired we get kind of delirious!"
On featured designers On the hair pulling out moments...
"Following designers from their very first collections and watching them emerge as huge names that everyone talks about. We first featured Carolyn Massey back in early 2007 and she is one designer we absolutely love and will always support. I feel it is really important to support new generation talent as so many of them are struggling badly at the moment."
T-shirt by Material Boy. Shorts at Beyond Retro. Blazer by Maison Martin Margiela. Neckpiece by Little Shilpa. Socks at Sockshop. Hat by J. Smith Esquire. White loafers by Paul Smith. AW08/09. To see more of The Circus Issue, click here.
"We are all totally bald in the f156 office as literally every day is "nervous breakdown day". I always want the show pieces from the collections for my shoots and of course the PRs have to prioritise and established magazines take precedence. Plus we shoot twenty looks/images a day - a massive amount for our photographers - and I am literally running to get models changed and styled. It is always manic and chaotic!"
"The nightmarish ones, always turn out the best. The underwater shoot was one of the hardest to arrange as I wanted an ink blue pool, not the normal bright blue and no designers wanted to loan their collections to be ruined underwater. The Circus shoot when we were up to our knees in mud, I was nearly crying with frustration as we had racks of amazing clothing and I was terrified the whole lot would be ruined - meaning huge charges to my credit card. Oh yes, not forgetting the day we were nearly arrested in Richmond Park for not having the proper permit and wondering just what I was going to do with all the dozens of balloons we had suspended in the air as props."
"A brand new revamped site will be unveiled in September and then a huge party to coincide with the new website. Pipe dreams for a coffee table book of our images and a small e-shop selling some special one-off pieces."
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